UNEP
UNEP welcomes the opportunity to participate again this year in the Green Awards. Advertising is a key medium to convey sustainability messages and prompt people to adopt new lifestyles in line with today's environmental challenges. The Green Awards represent a great opportunity for agencies and advertisers around the world to show their commitment towards environmental issues through innovative and inspiring ads. UNEP encourages all participants to show that positive and appealing communications can contribute to behavioural change and ultimately to a better world for all.
To visit the UNEP Creative Gallery on Sustainable Communications click here.
Satinder Bindra
Director of Communications, United Nations Environment Programme, Kenya
WWF - UK
As part of the international WWF network, WWF-UK addresses global threats to people and nature such as climate change, the peril to endangered species and habitats, and the unsustainable consumption of the world's natural resources. We do this by influencing how governments, businesses and people think, learn and act in relation to the world around us, and by working with local communities to improve their livelihoods and the environment upon which we all depend. WWF uses its practical experience, knowledge and credibility to create long-term solutions for the planet's environment.
Dax Lovegrove
Head of Business Relations and 'One Planet Business', WWF
Forum for the Future
Forum for the Future - the not-for-profit sustainable development organisation - works in partnership with more than 120 leading businesses and public sector bodies, helping them devise more sustainable strategies and deliver these in the form of new products and services.
Our vision is of business and communities thriving in a future that is environmentally sustainable and socially just. We believe that a sustainable future can be achieved, that it is the only way business and communities will prosper, but that we need bold action now to make it happen. We play our part by inspiring and challenging organisations with positive visions of a sustainable future; finding innovative, practical ways to help realise those visions; enabling leaders to bring about change; and sharing success through our communications.
Peter Madden
Chief Executive, Forum for the Future.
Together.com
Together provides practical steps to make it easier and cheaper for people to tackle climate change in their everyday lives. The campaign is delivered by a unique collaboration between business, government and civil society and facilitated by independent NGO The Climate Group. Since its launch in April 2007, Together has helped inspire 30 million individual climate change actions, saving UK consumers almost one million tonnes of CO2 and around £180m from household bills. Partners include: B&Q, Barclaycard, British Gas, BSkyB, Coca-Cola, Marks & Spencer, More Th>n, National Express, O2 and Tesco. Together is also supported by organisations such as the National Trust, Church of England and WWF.
Energy Saving Trust
The Energy Saving Trust is the UK's leading organisation set up to help people tackle climate change. It aims to cut carbon dioxide emissions - the main greenhouse gas causing climate change - by promoting the sustainable and efficient use of energy. It is the independent organisation providing advice for people to help reduce their energy use and acts as a bridge between government, consumers, trade, businesses, local authorities and the energy market.
IFAW
The International Fund for Animal Welfare (IFAW) is one of the most respected animal welfare organisations in the UK and across the world. We have spent the last 40 years campaigning to protect animals from cruelty, commercial exploitation and to preserve their habitats.
This has included campaigning against hunting wild animals with dogs, the brutal killing of whales, the cruel slaughter of Canadian seals and the trade in ivory. IFAW continues to seek to motivate the public to prevent cruelty to animals and to promote animal welfare and conservation policies that advance the well-being of both animals and people.
Incorporated Society of British Advertisers
ISBA is the voice of British advertisers – including companies, public sector and not-for-profit organisations of all sizes. Our members include 450 leading UK advertisers, who account for almost three quarters of UK TV ad spend and account for a spend in excess of £10 b covering all forms of commercial communication.
As the representative body we speak for the interests of responsible adverting in all media, for the support of self-regulation, and for effectiveness in advertisers' relationship with agencies and media.
We work through our members to help set best practice guidance for green claims and for sustainable purchasing in advertising production.
The Advertising Association
The Advertising Association is the high level policy formulator and lobbying organisation for the advertising industry. It is the only organisation representing the entirety of the advertising business: advertisers, agencies and media owners.
EACA
The European Association of Communications Agencies (EACA), as an Institutional Partner of the 2009 Green Awards, intends to support this outstanding initiative and contribute to the recognition of the social effectiveness of marketing and communications campaigns. As part of its overall commitment to promote Corporate Social Responsibility, EACA has introduced or supported a number of initiatives in the last 5 years across a broad spectrum of activity. The brand new EACA Care Awards are just the latest in a series of initiatives undertaken in this specific field. EACA, along with the Green Awards, shares a goal of ensuring that industry achieves and communicates high ethical standards.
Dominic Lyle
Director General, EACA – European Association of Communications Agencies, Belgium
Institute of Practitioners in Advertising
The IPA is one of the world’s pre-eminent trade bodies for marketing communications agencies. Currently, we have over 270 of the UK’s brightest and best agencies in membership, from a broad range of disciplines, who between them handle an estimated 85 per cent of all UK advertising spend.
Marketing Communication Consultants Association
The Marketing Communications Consultants Association (MCCA) was established to protect, defend and support marketing communications agencies. The MCCA acts as an extension of its members’ boards, and assists them in becoming better businesses through strong growth and best practice. With a wide and varied membership that encompasses digital, experiential, direct marketing and integrated agencies, the MCCA provides support in the following areas:
• Training & Development
• Legal advice
• Procurement
• New business services
• Financial management
Scott Knox
Managing Director of the MCCA
British Design Innovation
BDI is a not for profit yet commercially focused organisation. It brings together the ‘thinkers and linkers' in the innovation space including strategic designers; brand and business owners; academics and dealmakers. These experts exchange knowledge and ethically and safely create, develop and trade Intellectual Property (IP).
Direct Marketing Association
The Direct Marketing Association UK is Europe's largest trade association in the marketing and communications sector. In a market where there is a need to protect consumers from inappropriate, unethical behaviour by unscrupulous or ignorant practitioners, the DMA is dedicated to the protection and development of the UK direct marketing industry.
AdForum.com
As the leading website for the international advertising community, AdForum.com is proud to partner with the Green Awards to promote its visibility to a wide and international industry audience. With its ACT Responsible initiative, AdForum.com is a pioneer supporter of Corporate Social Responsibility in advertising and a unconditional believer of the creative role of advertising professionals in addressing today's crucial world issues. AdForum.com/ ACT Responsible has developed numerous partnerships since 2001 with key players of the industry federating an array of partners, bringing them together and building a network facilitating the sharing of good practices. We welcome the Green Awards.
The Big Issue
The Big Issue is one of the UK’s leading social businesses, which seventeen years since its inception continues to offer homeless and vulnerably housed people the opportunity to earn a legitimate income.
The organisation is made up of two parts: a limited company which produces and distributes a magazine to a network of street vendors, and a registered charity which exists to help those vendors gain control of their lives by addressing the issues which have contributed to their homelessness.
The Big Issue Company publishes a weekly entertainment and current affairs magazine, which Big Issue sellers (or vendors) buy for 70 pence and sell for £1.50, thereby earning 80 pence per copy. Any post investment profit generated through the sale of the magazine or the sale of advertising is passed on to our charity, The Big Issue Foundation. The Foundation is also reliant upon donations from the public to fund its crucial work with vendors.
The organisation currently supports over 2,500 homeless and vulnerably housed people across the country. The magazine is read by over 670,000 people every week throughout the UK*.
This year the magazine will promote the Green Awards Best Green Campaigner Category. The entry for this category will be donated in full to the charity.
Global Action Plan
Global Action Plan is an independent charity that helps people to cut carbon and their environmental impact through practical lifestyle changes. We work with households, businesses, schools and communities on issues such as energy, water, waste, food and transport. Our tried and tested engagement programmes use measurement and innovative communications (such as our Eco-driving simulator and Energy Bike) to make carbon savings tangible to everyone and to deliver environmental, social and economic benefits.
The Green Belt Movement (GBM)
The Green Belt Movement (GBM) was founded in 1977 by Wangari Maathai (Nobel Laureate 2004). GBM’s approach is based on the premise that truly sustainable development can only take place through recognizing the link between the environment, democracy, and peace.
Through its holistic approach to development, GBM addresses the underlying causes of poverty and environmental degradation at the grassroots level. GBM programmes use a ten-step development model that mobilizes communities to take action in their local environments. As a result over 40 million trees have been planted and hundreds of thousands of women in rural Kenya have lifted their families out of poverty.
